A Care Tag for Our Planet: Levi’s Care Tags Promote Donating to Goodwill

Goodwill and Levi’s have launched a new initiative nationally, ‘A Care Tag for Our Planet’, designed at diverting billions of pounds of unwanted clothing from landfills. The project was piloted in San Francisco and is the brainchild of BBDO West, Goodwill San Francisco's pro bono strategic branding agency.

Levi’s jeans now feature a care tag that encourages owners to donate to Goodwill when no longer needed. The tags are a unique vehicle for educating consumers about how to care for their clothes responsibly.

Donating to Goodwill not only diverts unwanted items from landfills, but also helps people. Donations of gently used clothing and other items are sold in Goodwill stores, where the revenues help fund job training programs, employment placement services and other community-based programs for people with disabilities, those who lack education or job experience, and those facing other challenges to finding employment.